Category Archives: Optin Email

Email marketing: Are they seeing your message?

Posted on May 30, 2007 by mgadmin

Yesterday we received a package containing two small inkjet cartridges for a printer. The cartridges were rattling around in a flimsy mid-size box, and the box looked like an elephant had stomped on it. Bad impression. Bad packing. Of course, … Continue reading →

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3 new mailing lists provide access to businesses and professionals

Posted on May 3, 2007 by mgadmin

Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe. MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. … Continue reading →

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Good email marketing is contagious

Posted on April 24, 2007 by mgadmin

You’ve heard the expression “viral” used to describe a concept or trend that sweeps the internet like wildfire. For businesses, “viral” refers to marketing that’s initiated by the company but carried out in large part by the company’s customers. Your … Continue reading →

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Marigold’s new mailing lists reach ethnic markets

Posted on April 23, 2007 by mgadmin

Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market … Continue reading →

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Reap the benefits of offer-specific landing pages for email marketing

Posted on April 13, 2007 by mgadmin

The people on your mailing list would have no trouble telling you exactly why they like the offer-specific landing pages: They click a link in your email and find themselves looking at a page full of information about exactly the … Continue reading →

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Direct mail tips for bricks-and-mortar marketers

Posted on March 28, 2007 by mgadmin

For bricks-and-mortar companies, direct mail marketing pieces can, and should, do much more than sell a product or service. Direct mail is a fabulous opportunity to raise awareness of your brand, your products, and your services — in addition to … Continue reading →

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Turning email marketing click-throughs into sign-ups

Posted on March 23, 2007 by mgadmin

If you’re one of the many direct marketers scrutinizing your email marketing metrics, chances are you’re looking closely at the difference between email click-through rates and actual website sign-ups. Click-throughs, of course, are reason to celebrate. They mean that your … Continue reading →

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Mobile devices signal change for email marketing services

Posted on March 15, 2007 by mgadmin

The recent 2007 Digital Outlook Report from Avenue A Razorfish (a free download with registration) includes some provocative observations about one of the most challenging new trends in email marketing: the growing number of recipients reading their email on PDAs … Continue reading →

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“Different” can make a big difference for direct mail offers

Posted on March 7, 2007 by mgadmin

Every month you get a mailer from a home services business offering a 10 percent discount on window washing. The mailer comes, you recognize it, usually you toss it, but sometimes (if you’re planning on getting the windows done) you … Continue reading →

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Our readers write: Direct mail frequency

Posted on February 26, 2007 by mgadmin

The owner of a mid-size business in a regional market wrote in with this question about direct mail strategy for introducing a new product: “If you had a choice of mailing to several communities one time (possibly twice) as opposed … Continue reading →

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