Direct Marketing Glossary

Select from the following list of direct marketing terms to view definitions.

$/F Pricing$/M List PricingAddress Correction
Address VerificationAppendB2B Mailing List
B2C Mailing ListBMCBounce Rate
Bound Printed MatterBPMBRM
Bulk MailBulk Mail Center (BMC)Business Mailing List
Business Reply MailCAN-SPAMCarrier Route Centroid
Carrier Route CodesCarrier RoutesCASS
CBSACentral OfficeCheshire Labels
Click-ThroughClick-Through RateCLLI Code
CMSACo-RegistrationCoding Accuracy Support System
COIDCompiled ListConsumer Mailing List
Conversion RateCountCPM
Custom SelectData WarehouseDatabase Marketing
DatacardDedupingDirect Mail
Direct MarketingDirect Marketing AssociationDirect Marketing Campaign
Direct Response AdvertisingDMDMA
Double Opt-InDSFEmail Appends
Email BlastEmail HarvestingEmail Marketing
FIPS CodesGenderizeGeocoding
Hard BounceHarvestingHotline
House FileHouse ListInternet Advertising
Key Performance IndicatorKeycodeKPI
Landing PageList AppendsList Broker
List CleaningList CountList Deduping
List EnhancementList HygieneList Maintenance
List ManagerList OwnerList Rental
List SegmentList SelectList Universe
Mailing ListMailshotMarketing Collateral
Media MailMerge PurgeMSA
NAICSNational Deliverability IndexNCOA
Net Name ArrangementNixiesNPA
NPA-NXXOpen RateOpens
Opt-InOpt-In Email MarketingOpt-Out
Pay-Per-ClickPhone AppendsPPC
Response ListROISalting
SCFSearch Engine MarketingSearch Engine Optimization
Search Engine SubmissionSectional Center FacilitySeeding
SEOSIC CodeSlim Jim
Soft BounceSubscriber ListTelemarketing Lists
UniverseUSPSZIP Code Verification


Please let us know if you have a term you would like to see added to the Direct Marketing Glossary.