Email Marketing ROI Calculator

The Email Marketing ROI Calculator helps you evaluate cost/profitability of direct email campaigns you are planning. Simply fill in the fields below and click Evaluate.

Total # of email addresses:  
Total campaign cost: $
Expected response rate:   %
Expected rate of conversion of responders:   %
Average profit per sale: $


Number of Responders:    
Cost per Responder:    
Number of Conversions:    
Cost per Conversion:    
Cost per email address:    
Profit per email address:    
Total Campaign Cost:    
Total Campaign Profit (Loss):    
Campaign ROI :