Category Archives: Uncategorized

Your product or service entices, but what’s to prevent your reader from flagging your email, or filing your latest offer away “for later” and then…forgetting about it? Simply saying “act now” is not enough. The best headlines convey not only … Continue reading →

ISPs are increasingly motivated to stem the tide of email to their servers—and email blasts from direct marketers as well as spammers are on their watch lists. That’s why Marigold works with major ISPs such as AOL to make sure … Continue reading →

With the strict requirements of the federal CAN-SPAM act, email marketing can seem tricky. But done right, it’s a powerful and highly cost-effective channel. Marigold works with hundreds of companies on successful email marketing campaigns, all of them beginning with … Continue reading →

Hearing a lot these days about Web 2.0? Wondering what the implications are for direct marketing and direct mail? Let’s start with Web 1.0. That was the era, not so long ago, in which you created a “web presence” simply … Continue reading →

2005 was a banner year for Marigold Direct. Among other significant accomplishments we completed the following: Moved corporate headquarters from NYC to Seattle. Completely revamped the www.marigolddirect.com website. Published 60 list properties. Started the Marigold DM Newsletter. Started the Marigold … Continue reading →

Marigold Direct is developing a comprehensive direct marketing glossary. We already have over 50 terms and are frequently adding more. Please let us know if you think of additional terms to include or have other suggestions. We look forward to … Continue reading →

Welcome to the Direct Marketing Blog, published by Marigold Direct. The direct marketing industry is experiencing rapid change as a result of technology and the shifting sands of the business environment. Here we will discuss news and events that impact … Continue reading →