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Category Archives: Consumer Lists
Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation
Marigold Direct is proud to launch DNS Insight, a new email deliverability and creative segmentation tool. Managers of large opt-in email files now have another method to improve the quality of their database. The DNS Insight service validates IP addresses … Continue reading
Posted in Business Lists, Consumer Lists, News, Optin Email
Tagged creative segmentation, deliverability, DNS, IP validation
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Campaigns hit home with residential mailing lists
Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands. Despite the ubiquity of Internet marketing and the rise in … Continue reading
Posted in Consumer Lists, Direct Mail, Direct Marketing
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Hot new lifestyle lists from Marigold
Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these consumers are in the market for new products and best … Continue reading
Posted in Consumer Lists, Direct Mail, Direct Marketing, Optin Email
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Latest mailing lists: Database of new businesses, and more
Marigold has announced several new mailing lists including a massive database of more than 498,000 new businesses. This fresh postal mailing list has segments that allow you to reach businesses at the 1-month, 3-month, 6-month and 12-month stages of growth. … Continue reading
Posted in Business Lists, Consumer Lists, News
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Marigold’s new mailing lists reach ethnic markets
Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market … Continue reading
Posted in Consumer Lists, Direct Mail, Direct Marketing, News, Optin Email
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Using mailing list segments to tailor your offer
There’s no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a … Continue reading
Posted in Business Lists, Consumer Lists, Direct Mail, Direct Marketing, Optin Email
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Hot list: Cell phone subscribers
Direct marketers in the telecom and personal technology fields will want to check out Marigold’s current featured list, Wireless Pros: Wireless Cell Phone Subscribers. This data goldmine of more than 41 million names is the most comprehensive source of cellphone … Continue reading
Posted in Business Lists, Consumer Lists, Direct Mail, Optin Email
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New direct mail list identifies telecom consumers by ISP
Hot news for all of you marketing telecom services: Marigold’s new mailing list Broadband America, gives direct marketers the unprecedented ability to identify more than 31 million consumers by broadband service provider (ISP). Broadband America is the ideal list for … Continue reading
Posted in Consumer Lists, Direct Mail, Optin Email
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Finding the best lists for direct marketing of telecom services
It’s no secret that in recent years telecom companies have become some of the most enthusiastic proponents of direct marketing. Competition in the telecom field is fierce, with technological innovations creating endless opportunities to market new services and new equipment … Continue reading
Posted in Business Lists, Consumer Lists
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Direct marketing: Reaching the seasonal customer
Your direct mail offer is compelling and your lists target the ideal audience. In short, you’ve taken into consideration the major factors in your control when it comes to increasing response to your campaign. But what about that big factor … Continue reading
Posted in Consumer Lists, Direct Mail, Optin Email
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