Why Direct Mail over other marketing venues? Here are 5 compelling reasons:
- Get locals to visit your store. Try mailing the 10,000 people closest to your store a coupon or a compelling offer to shop at your store.
- Try an offline offer to promote an online product. Drive traffic to your website.
- Target customers who distrust the Web or aren’t online. Provide a toll-free number to drive telesales.
- Present your products and services in creative ways that e-mail cannot, such as via a catalog or brochure.
- Reinforce the brand image with people who have made inquiries or prospects that fit your customer demographic profile.