5 Direct Mail tips

Why Direct Mail over other marketing venues? Here are 5 compelling reasons:

  • Get locals to visit your store. Try mailing the 10,000 people closest to your store a coupon or a compelling offer to shop at your store.
  • Try an offline offer to promote an online product. Drive traffic to your website.
  • Target customers who distrust the Web or aren’t online. Provide a toll-free number to drive telesales.
  • Present your products and services in creative ways that e-mail cannot, such as via a catalog or brochure.
  • Reinforce the brand image with people who have made inquiries or prospects that fit your customer demographic profile.
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