Take stock of your 2006 direct mail marketing

Whether your winter holidays are spent out of the office with friends and family or at your desk madly wrapping up year-end projects, chances are you’ll be taking a few minutes to reflect on the year that’s coming to a close.

On the professional front, think about your direct mail experiences — not just the trends you’ve been reading about in trade publications, but your own campaigns. Jot down a few notes to refer to when you get back to the office in January.

  • What was your biggest direct mail success? To what factors do you attribute that success?
  • What was the biggest problem you encountered in a direct mail campaign this past year? How could that problem be avoided or dealt with in the future?
  • What did you do that was new or different in your 2006 direct mail marketing? How well did it work?
  • What direct mail projects (new campaigns, new messaging, new tracking software, new lists, list testing, etc.) were on your “to do” list for 2006 but didn’t get done?

Now, put those notes where you can find them and refer to them. We’ll be back with another round of questions — and some answers — in the new year.

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