Category Archives: Direct Mail

3 new mailing lists provide access to businesses and professionals

Posted on May 3, 2007 by mgadmin

Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe. MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. … Continue reading →

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Marigold’s new mailing lists reach ethnic markets

Posted on April 23, 2007 by mgadmin

Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market … Continue reading →

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Surveys can add relevance to direct mail campaigns

Posted on April 4, 2007 by mgadmin

As DMNews points out, relevant messaging is rapidly becoming the gold standard for boosting response to direct mail campaigns. It is increasingly common for direct marketers to send out pieces crafted to match customers’ known behavior (based on data from … Continue reading →

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Direct mail tips for bricks-and-mortar marketers

Posted on March 28, 2007 by mgadmin

For bricks-and-mortar companies, direct mail marketing pieces can, and should, do much more than sell a product or service. Direct mail is a fabulous opportunity to raise awareness of your brand, your products, and your services — in addition to … Continue reading →

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Direct mail trends in 2007

Posted on March 13, 2007 by mgadmin

No need to consult a crystal ball to find out what’s on the horizon for direct mail marketing. The Winterberry Group has interviewed hundreds of executives in the direct mail industry, including marketers, service providers and marketing technology providers, to … Continue reading →

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“Different” can make a big difference for direct mail offers

Posted on March 7, 2007 by mgadmin

Every month you get a mailer from a home services business offering a 10 percent discount on window washing. The mailer comes, you recognize it, usually you toss it, but sometimes (if you’re planning on getting the windows done) you … Continue reading →

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Proposed postal rates for 2007 likely to change the shape of direct mail

Posted on March 2, 2007 by mgadmin

The latest set of proposed changes to postal rates has been described as a revolution by direct mail industry experts. Rates would increase by an average of 8.5 percent across the board, with the new rates taking into account both … Continue reading →

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Our readers write: Direct mail frequency

Posted on February 26, 2007 by mgadmin

The owner of a mid-size business in a regional market wrote in with this question about direct mail strategy for introducing a new product: “If you had a choice of mailing to several communities one time (possibly twice) as opposed … Continue reading →

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Using mailing list segments to tailor your offer

Posted on February 14, 2007 by mgadmin

There’s no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a … Continue reading →

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Email marketing tip: Turning “oops” into “wow!”

Posted on February 12, 2007 by mgadmin

It’s every marketer’s nightmare: Email goes out about a special weekend event at your store, and a blizzard hits town Friday. Or your ISP suffers an outage and your website’s offline for much of the sale period. Or the email … Continue reading →

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