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Category Archives: Direct Marketing
Direct mail tips for bricks-and-mortar marketers
For bricks-and-mortar companies, direct mail marketing pieces can, and should, do much more than sell a product or service. Direct mail is a fabulous opportunity to raise awareness of your brand, your products, and your services — in addition to … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Turning email marketing click-throughs into sign-ups
If you’re one of the many direct marketers scrutinizing your email marketing metrics, chances are you’re looking closely at the difference between email click-through rates and actual website sign-ups. Click-throughs, of course, are reason to celebrate. They mean that your … Continue reading
Posted in Direct Marketing, Optin Email, Performance Tracking
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Mobile devices signal change for email marketing services
The recent 2007 Digital Outlook Report from Avenue A Razorfish (a free download with registration) includes some provocative observations about one of the most challenging new trends in email marketing: the growing number of recipients reading their email on PDAs … Continue reading
Posted in Direct Marketing, Mobile, Optin Email
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Who is measuring direct marketing KPI’s?
Over at Direct, Ken Magill lets email marketers know “Why the CMO Thinks You’re an Idiot,” taking the industry to task for failing to measure results. Magill bases his dim view of the field on findings from a recent Jupiter … Continue reading
Posted in Direct Marketing, News, Performance Tracking
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Direct mail trends in 2007
No need to consult a crystal ball to find out what’s on the horizon for direct mail marketing. The Winterberry Group has interviewed hundreds of executives in the direct mail industry, including marketers, service providers and marketing technology providers, to … Continue reading
Posted in Direct Mail, Direct Marketing, News
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“Different” can make a big difference for direct mail offers
Every month you get a mailer from a home services business offering a 10 percent discount on window washing. The mailer comes, you recognize it, usually you toss it, but sometimes (if you’re planning on getting the windows done) you … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email, Performance Tracking
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Proposed postal rates for 2007 likely to change the shape of direct mail
The latest set of proposed changes to postal rates has been described as a revolution by direct mail industry experts. Rates would increase by an average of 8.5 percent across the board, with the new rates taking into account both … Continue reading
Posted in Direct Mail, Direct Marketing, News
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Our readers write: Direct mail frequency
The owner of a mid-size business in a regional market wrote in with this question about direct mail strategy for introducing a new product: “If you had a choice of mailing to several communities one time (possibly twice) as opposed … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email, Performance Tracking
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Using mailing list segments to tailor your offer
There’s no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a … Continue reading
Posted in Business Lists, Consumer Lists, Direct Mail, Direct Marketing, Optin Email
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Email marketing tip: Turning “oops” into “wow!”
It’s every marketer’s nightmare: Email goes out about a special weekend event at your store, and a blizzard hits town Friday. Or your ISP suffers an outage and your website’s offline for much of the sale period. Or the email … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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