-
Recent Posts
- Profound Networks provides business intelligence data on all Internet-connected networks worldwide
- Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation
- 8 Tips for Sales Success in 2009
- B2B Email Marketing Tip #1: Subject Lines
- Direct Marketing Tips – Using a New Movers List
Categories
Category Archives: Direct Marketing
Making the most of direct mail in the B2B sales cycle
While business-to-consumer (B2C) direct mail is often expected to generate immediate sales, business-to-business (B2B) direct mail is typically part of a longer and more complex sales cycle. In addition to generating new leads and repeat business, B2B direct mail can … Continue reading
Posted in Business Lists, Direct Mail, Direct Marketing
Comments Off on Making the most of direct mail in the B2B sales cycle
Hot list: Cell phone subscribers
Direct marketers in the telecom and personal technology fields will want to check out Marigold’s current featured list, Wireless Pros: Wireless Cell Phone Subscribers. This data goldmine of more than 41 million names is the most comprehensive source of cellphone … Continue reading
Posted in Business Lists, Consumer Lists, Direct Mail, Optin Email
Comments Off on Hot list: Cell phone subscribers
Co-registration: Should you be making more from your opt-ins?
Whatever direct marketing techniques you’re using to bring people to your website, once they get there, chances are you ask them to opt in, sign up, or otherwise register to receive future communications from you. (In the past, we’ve discussed … Continue reading
Posted in Direct Marketing, Optin Email
Comments Off on Co-registration: Should you be making more from your opt-ins?
Upcoming direct marketing events
Conferences, seminars and networking events provide valuable insight into the latest challenges and solutions in the fast-paced field of direct marketing. Here’s a list of major industry events for the first half of 2007: DMA: 2007 Washington Nonprofit Conference Jan. … Continue reading
Posted in Direct Mail, Direct Marketing, Events, News, Optin Email
Comments Off on Upcoming direct marketing events
Direct marketing: Resolutions for 2007
Some of the best, and most achievable, new year’s resolutions are ones that are built on information about what worked (and what didn’t) last year. So, before you pencil in your resolutions for 2007, take a quick look back at … Continue reading
Posted in Direct Marketing
Comments Off on Direct marketing: Resolutions for 2007
Improving the open rate for your B2B email
We wrote last month about the importance of measuring the effectiveness of various elements of direct mail campaigns. For email direct marketing, one of the key elements is open rate — the percentage of email that reaches the addressees and … Continue reading
Posted in Direct Marketing, Optin Email
Comments Off on Improving the open rate for your B2B email
Take stock of your 2006 direct mail marketing
Whether your winter holidays are spent out of the office with friends and family or at your desk madly wrapping up year-end projects, chances are you’ll be taking a few minutes to reflect on the year that’s coming to a … Continue reading
Posted in Direct Mail, Direct Marketing, Performance Tracking
Comments Off on Take stock of your 2006 direct mail marketing
Direct mail frequency: Think small, and mail often
You’ve been bringing in piles of holiday catalogs from the mailbox all fall. But the first week of December, chances are you noticed something new, different, and very appealing turning up in the mix: Small catalogs. These are not merely … Continue reading
Posted in Direct Mail, Direct Marketing
Comments Off on Direct mail frequency: Think small, and mail often
The power of compiled lists for direct mail marketing
While subscriber lists (also called response lists) have traditionally been considered the gold standard for direct mail, compiled lists are growing in power and popularity. What’s driving the change? The new capabilities of massive computerized data warehouses, many of them … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
Comments Off on The power of compiled lists for direct mail marketing
Measuring direct mail campaigns: Let’s do the numbers
Tracking response to individual mailings is a critically important part of evaluating a mailing list’s performance and your overall direct mail marketing strategy. Here is an overview of four key mail metrics: bounce rate, open rate, and click-through rate (for … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email, Performance Tracking
Comments Off on Measuring direct mail campaigns: Let’s do the numbers