Category Archives: News

Direct mail trends in 2007

Posted on March 13, 2007 by mgadmin

No need to consult a crystal ball to find out what’s on the horizon for direct mail marketing. The Winterberry Group has interviewed hundreds of executives in the direct mail industry, including marketers, service providers and marketing technology providers, to … Continue reading →

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Proposed postal rates for 2007 likely to change the shape of direct mail

Posted on March 2, 2007 by mgadmin

The latest set of proposed changes to postal rates has been described as a revolution by direct mail industry experts. Rates would increase by an average of 8.5 percent across the board, with the new rates taking into account both … Continue reading →

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Marigold’s milestones

Posted on January 8, 2007 by mgadmin

As we close the books on 2006 here at Marigold Direct, we are celebrating with our clients another year of profitable growth. Here are a few of the highlights: 2006 saw the introduction of many new Marigold list products, including … Continue reading →

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Upcoming direct marketing events

Posted on January 3, 2007 by mgadmin

Conferences, seminars and networking events provide valuable insight into the latest challenges and solutions in the fast-paced field of direct marketing. Here’s a list of major industry events for the first half of 2007: DMA: 2007 Washington Nonprofit Conference Jan. … Continue reading →

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Email direct marketing delivers the best ROI

Posted on November 13, 2006 by mgadmin

We’ve blogged in the past about rising postal costs driving direct marketers to consider email marketing. Now a new study from the Direct Marketing Association puts forward yet another reason to consider email: It delivers the best ROI. The DMA … Continue reading →

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Latest forecasts: slowdown in marketing spending

Posted on October 20, 2006 by mgadmin

Two major reports this week indicate that growth in direct marketing spending will begin to slow in 2007. The Direct Marketing Association’s annual forecast, The Power of Direct Marketing, shows growth rates in direct marketing spending down in 2007 from … Continue reading →

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Start now to prepare for rate increases affecting direct mail

Posted on May 9, 2006 by mgadmin

Proposed increases in USPS mail rates, scheduled to go into effect in early 2007, signal big changes for direct marketing. It’s not too soon to get ready. The proposed increase for standard mail (direct mail advertising) is a whopping 9 … Continue reading →

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IAB Lead Generation Best Practices

Posted on March 28, 2006 by mgadmin

The Interactive Advertising Bureau (IAB) recently announced draft best practices for lead generation and is seeking industry comment. The recommendations focus on “consumer transparency and data integrity.”  Consumer transparency recommendations include permission and policy disclosure issues, while data integrity recommendations … Continue reading →

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