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Category Archives: Optin Email
Using mailing list segments to tailor your offer
There’s no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a … Continue reading
Posted in Business Lists, Consumer Lists, Direct Mail, Direct Marketing, Optin Email
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Email marketing tip: Turning “oops” into “wow!”
It’s every marketer’s nightmare: Email goes out about a special weekend event at your store, and a blizzard hits town Friday. Or your ISP suffers an outage and your website’s offline for much of the sale period. Or the email … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Hot list: Cell phone subscribers
Direct marketers in the telecom and personal technology fields will want to check out Marigold’s current featured list, Wireless Pros: Wireless Cell Phone Subscribers. This data goldmine of more than 41 million names is the most comprehensive source of cellphone … Continue reading
Posted in Business Lists, Consumer Lists, Direct Mail, Optin Email
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Co-registration: Should you be making more from your opt-ins?
Whatever direct marketing techniques you’re using to bring people to your website, once they get there, chances are you ask them to opt in, sign up, or otherwise register to receive future communications from you. (In the past, we’ve discussed … Continue reading
Posted in Direct Marketing, Optin Email
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Upcoming direct marketing events
Conferences, seminars and networking events provide valuable insight into the latest challenges and solutions in the fast-paced field of direct marketing. Here’s a list of major industry events for the first half of 2007: DMA: 2007 Washington Nonprofit Conference Jan. … Continue reading
Posted in Direct Mail, Direct Marketing, Events, News, Optin Email
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Improving the open rate for your B2B email
We wrote last month about the importance of measuring the effectiveness of various elements of direct mail campaigns. For email direct marketing, one of the key elements is open rate — the percentage of email that reaches the addressees and … Continue reading
Posted in Direct Marketing, Optin Email
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The power of compiled lists for direct mail marketing
While subscriber lists (also called response lists) have traditionally been considered the gold standard for direct mail, compiled lists are growing in power and popularity. What’s driving the change? The new capabilities of massive computerized data warehouses, many of them … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Measuring direct mail campaigns: Let’s do the numbers
Tracking response to individual mailings is a critically important part of evaluating a mailing list’s performance and your overall direct mail marketing strategy. Here is an overview of four key mail metrics: bounce rate, open rate, and click-through rate (for … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email, Performance Tracking
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Email direct marketing delivers the best ROI
We’ve blogged in the past about rising postal costs driving direct marketers to consider email marketing. Now a new study from the Direct Marketing Association puts forward yet another reason to consider email: It delivers the best ROI. The DMA … Continue reading
Posted in Direct Marketing, News, Optin Email
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Don’t let spam filters block your email campaign
Spam filters are at work at every level of the Internet, from ISPs to corporations to personal computers. We’ve all been annoyed by spam emails that are gibberish, or, worse, emails phishing for click-throughs to shady websites. Unfortunately, perfectly legitimate … Continue reading
Posted in Direct Marketing, Optin Email
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