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Category Archives: Optin Email
Tricks for treating your direct mail customers
The neighborhood kids who turn up on your doorstep at Halloween interact with you for just a few moments, but all year long they remember which houses splurged on holiday decorations and which people gave them really good, brand-name candy. … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Direct marketing by email: Brush up on CAN-SPAM compliance
Direct marketers want to get the message out to the largest audience possible. But anti-spam laws (provisions of the federal CAN-SPAM act, and state regulations) carry stiff penalties for marketers who try to make email contact with consumers who haven’t … Continue reading
Posted in Optin Email
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New direct mail list identifies telecom consumers by ISP
Hot news for all of you marketing telecom services: Marigold’s new mailing list Broadband America, gives direct marketers the unprecedented ability to identify more than 31 million consumers by broadband service provider (ISP). Broadband America is the ideal list for … Continue reading
Posted in Consumer Lists, Direct Mail, Optin Email
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Using consumer education in direct marketing campaigns
Consumers react to an offer when it intersects with their own interests: You’ll get a response when they want your service, want your product, or simply want more information about you to act on in the future. The trick, particularly … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Segment your mailing list to increase ROI
Think for a moment about how people “market” in every day life: for instance, how they go about getting buy-in for a new project from others at work or from their families at home. Do they emphasize the same selling … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Increase email campaign ROI by testing your subject lines
First impressions are critical. A great email subject line gets your offer opened and, at the very least, skimmed. A ho-hum subject line triggers the Delete response. You’ll notice that subject lines for direct marketing emails can usually be grouped … Continue reading
Posted in Direct Marketing, Optin Email
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Help your direct mail recipients get the (email) picture
A picture may be worth a thousand words, but only if it can be seen by the recipients of your email offer. Ziff Davis Media points out that many email clients are now set by default to ignore any graphic … Continue reading
Posted in Direct Marketing, Optin Email
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Direct mail: Making those click-throughs count
In the increasingly complex world of online marketing, having a targeted mailing list and a sending a great email offer are as important as ever. But a third factor has emerged as a critical determinant of direct marketing ROI: the … Continue reading
Posted in Direct Mail, Direct Marketing, Online Marketing, Optin Email, Performance Tracking
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Direct mail: Starting a Web 2.0 relationship with consumers
Continuing our comments on direct marketing for Web 2.0, here are a few observations about email and direct mail offers that invite consumer interaction and participation. Just as the advent of email marketing added “opting in” to “selling” as a … Continue reading
Posted in Direct Marketing, Online Marketing, Optin Email
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Direct mail: Targeting the “long tail”
Earlier this week we wrote about Web 2.0 and promised to follow up with posts about some of the specific implications it has for direct mail. The first of these follow-ups deals with a growing audience of consumers Wired magazine … Continue reading
Posted in Direct Mail, Direct Marketing, Online Marketing, Optin Email
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